Facebook Advertising for Dummies by Paul Dunay, Richard Krueger, Joel Elad

Facebook Advertising for Dummies



Download Facebook Advertising for Dummies




Facebook Advertising for Dummies Paul Dunay, Richard Krueger, Joel Elad
Language: English
Page: 340
Format: pdf
ISBN: 0470637625, 9780470637623
Publisher: John Wiley & Sons

Right on target — maximize Facebook's capability to display your ads only to specific groups by age, interests, or geographic area

Get creative — learn to write compelling ads and choose a click-through page

Happy landings — discover what goes into a good landing page and how to customize it to measure effectiveness

Report cards — generate reports that show who's responding to your ads and how they're interacting with your company

Open the book and find:

What cost per click and cost per impression mean

What types of reports you can generate

How to convert a response to a sale

How to avoid common mistakes beginners make

Create an ad campaign on Facebook

Make the most of landing pages

About the Author

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